{"id":147876,"date":"2025-01-18T17:49:28","date_gmt":"2025-01-18T20:49:28","guid":{"rendered":"https:\/\/accion-test.1961.com.ar\/?p=147876"},"modified":"2025-01-03T18:18:32","modified_gmt":"2025-01-03T21:18:32","slug":"artistas-fantasma","status":"publish","type":"post","link":"https:\/\/accion-test.1961.com.ar\/pais\/sociedad\/artistas-fantasma\/","title":{"rendered":"Artistas fantasma"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Un libro cuenta c\u00f3mo Spotify prioriza m\u00fasica gen\u00e9rica barata y as\u00ed reduce el dinero disponible para los compositores. La plataforma se enriquece, pero los int\u00e9rpretes ven caer sus ingresos.<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:65% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/01-shutterstock_2503414925.jpg\" alt=\"\" class=\"wp-image-147889 size-full\" srcset=\"https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/01-shutterstock_2503414925.jpg 1000w, https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/01-shutterstock_2503414925-350x233.jpg 350w, https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/01-shutterstock_2503414925-768x512.jpg 768w, https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/01-shutterstock_2503414925-50x33.jpg 50w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><strong>\u00abMejor que la pirater\u00eda\u00bb.<\/strong> En 2008, Spotify se lanz\u00f3 como una alternativa contra el consumo masivo y sin control de m\u00fasica online para favorecer a los artistas. No cumpli\u00f3.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Foto: Shutterstock<\/p>\n<\/div><\/div>\n\n\n\n<p>Los lectores con edad y memoria suficientes deben recordar a\u00fan a Napster, un programa lanzado en 1999 que permit\u00eda el intercambio de archivos entre pares o P2P, como se lo llama. Se usaba para compartir m\u00fasica, mayoritariamente, algo que encendi\u00f3 las alarmas de las grandes discogr\u00e1ficas.<\/p>\n\n\n\n<p>Apenas iniciado el milenio estas corporaciones iniciaron un juicio contra Napster. En 2001, un juez orden\u00f3 darlo de baja e impuso una multa millonaria a su creador. Fue una victoria p\u00edrrica: los usuarios se mudaron a otros programas similares como Kazaa, Audiogalaxy, Emule y otros que siguieron apareciendo. Todo indicaba que la \u00abpirater\u00eda\u00bb, como la llamaban las empresas, terminar\u00eda con el negocio de la m\u00fasica tal como se lo conoc\u00eda.<\/p>\n\n\n\n<p>Porque, \u00bfc\u00f3mo lograr que alguien pague por lo que se consigue gratis?<\/p>\n\n\n\n<p>En 2008 se lanz\u00f3 Spotify, que se promocionaba como \u00abMejor que la pirater\u00eda\u00bb. La plataforma ofrec\u00eda toda su m\u00fasica gratis, pero con publicidad o a cambio de un abono. Ese dinero, aseguraba la empresa, se distribu\u00eda proporcionalmente a las escuchas de cada canci\u00f3n. Las discogr\u00e1ficas desconfiaron, pero no contaban con demasiadas opciones, as\u00ed que accedieron a ofrecer sus cat\u00e1logos a trav\u00e9s de la nueva plataforma: la apuesta les permiti\u00f3 en 2010 ganar m\u00e1s dinero por el streaming que por la venta de CD, aunque con n\u00fameros totales muy inferiores a los de los a\u00f1os 90. Para seducir a las discogr\u00e1ficas, Spotify deb\u00eda entregarles cerca del 70% de su recaudaci\u00f3n, por lo que trabaj\u00f3 a p\u00e9rdida por a\u00f1os, algo frecuente en la econom\u00eda de plataformas; el objetivo de largo plazo es controlar el mercado e imponer las condiciones al resto de los actores.<\/p>\n\n\n\n<p>En 2018 Spotify comenz\u00f3 a cotizar en bolsa, pero sigui\u00f3 dando p\u00e9rdidas. Sin embargo, la expectativa se manten\u00eda por el crecimiento en usuarios que pasaron de 160 millones a fines de 2017 a 650 millones en el tercer trimestre de 2024, cuando obtuvo 454 millones de euros en ingresos operativos sobre una facturaci\u00f3n total de 3.988 millones. Finalmente, luego de 16 a\u00f1os, hab\u00eda n\u00fameros concretos para mostrar. Pero, \u00bfa qu\u00e9 costo?<\/p>\n\n\n\n<p><br><strong>El despegue<\/strong><br>Luego del \u00faltimo informe de ganancias, Spotify alcanz\u00f3 un valor burs\u00e1til de casi 100.000 millones de euros. Los miembros del consejo de la empresa vendieron acciones por cerca de <a href=\"https:\/\/nairametrics.com\/2024\/12\/27\/spotify-co-founders-reap-900-million-stock-payout-in-2024\/\">1.250 millones<\/a> en lo que va del a\u00f1o. El sueco Daniel Ek, su CEO y cofundador, finalmente entr\u00f3 al pante\u00f3n de los gur\u00faes de la econom\u00eda de plataformas; los medios comentan su \u00e9xito y fortuna personal de <a href=\"https:\/\/www.businessinsider.es\/economia\/spotify-wrapped-2024-solo-punta-iceberg-fortuna-daniel-ek-dueno-spotify-1427462\">5.000 millones de d\u00f3lares<\/a>.<\/p>\n\n\n\n<p>Sin embargo, en la b\u00fasqueda de las ansiadas ganancias, Spotify ofrece cada vez menos a los artistas. El precio por vencer a la \u00abpirater\u00eda\u00bb implic\u00f3 una gigantesca devaluaci\u00f3n del precio de la m\u00fasica: la gente eligi\u00f3 pagar poco por un cat\u00e1logo pr\u00e1cticamente infinito y f\u00e1cilmente disponible, pero cada escucha vale cifras cercanas a las cent\u00e9simas de centavo. Lo poco que gana la mayor\u00eda de los m\u00fasicos contrasta con la creciente fortuna de Ek.<\/p>\n\n\n\n<p>Al igual que con otras plataformas, en los \u00faltimos a\u00f1os surgieron <a href=\"https:\/\/www.theguardian.com\/music\/2022\/sep\/27\/theres-endless-choice-but-youre-not-listening-fans-quitting-spotify-to-save-their-love-of-music?s=09\">cr\u00edticas<\/a> acerca de c\u00f3mo las plataformas modifican la forma de \u00ab<a href=\"https:\/\/accion-test.1961.com.ar\/pais\/sociedad\/el-fin-de-la-experiencia\/\">consumir<\/a>\u00bb arte. Algunos nost\u00e1lgicos recuerdan los tiempos en que hab\u00eda que elegir un CD o ir a la casa de un amigo para escuchar un vinilo raro. Hasta el arte de tapa enriquec\u00eda la experiencia. Desde ese punto de vista la abundancia implica escuchas m\u00e1s superficiales de temas sueltos que dificultan llegar a la segunda o tercera capa de las canciones, donde se esconden placeres que requieren m\u00e1s esfuerzo.<\/p>\n\n\n\n<p>Pero yendo a lo concreto, hay una creciente desconfianza hacia el esfuerzo de la empresa por moldear a su audiencia y favorecer una escucha cada vez m\u00e1s pasiva, en la que ya no importa qu\u00e9 banda suena. All\u00ed se entra en el terreno del algoritmo que funciona como una caja negra en la que se embeben decisiones que resultan determinantes para la forma de circulaci\u00f3n de los contenidos. Tambi\u00e9n se utilizan playlists que generan millones de escuchas de una banda o la invisibilidad de otras; pero cada vez hay m\u00e1s evidencias de que las necesidades comerciales empobrecen la experiencia art\u00edstica.<\/p>\n\n\n\n<p><br><strong>Los desconocidos de siempre<\/strong><br>Hace al menos siete u ocho a\u00f1os se habla de artistas fantasma en Spotify: as\u00ed se denomina a los desconocidos que comenzaron a poblar las listas creadas por curadores de la empresa bajo nombres como \u00abJazz tranquilo\u00bb o \u00abDeep focus\u00bb. All\u00ed aparec\u00edan canciones gen\u00e9ricas e indistinguibles de las dem\u00e1s, pero atribuidas a distintas bandas. Por ejemplo, un usuario se tom\u00f3 el trabajo de hacer una <a href=\"https:\/\/open.spotify.com\/playlist\/3wLm5nlYrHkbd29ilMRq89?si=e6f3299113e34bb9&amp;nd=1&amp;dlsi=d9798ff9d89d4ca6\">playlist<\/a> con canciones de jazz iguales o casi iguales, de una duraci\u00f3n de 53 segundos atribuidas a cientos (tal vez miles) de m\u00fasicos desconocidos como \u00abAiste\u00bb o \u00abDevil\u00bb que no resisten una b\u00fasqueda en la web, pero generan millones de escuchas. Los derechos de esos \u00abartistas\u00bb pertenecen a unas pocas productoras. Una de ellas, Epidemic, tambi\u00e9n pertenece a uno de los fondos que invirti\u00f3 en Spotify, una sinergia comercial perfecta.<\/p>\n\n\n\n<p>La escritora y editora estadounidense Liz Pelly decidi\u00f3 encarar la trabajosa b\u00fasqueda de estos fantasmas sobre los que nadie ten\u00eda datos concretos. Luego de m\u00e1s de un a\u00f1o de entrevistas en Suecia, algunas con empleados o exempleados y m\u00fasicos pudo reconstruir qu\u00e9 estaba pasando.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:65% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/02-shutterstock_2300759637.jpg\" alt=\"\" class=\"wp-image-147894 size-full\" srcset=\"https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/02-shutterstock_2300759637.jpg 1000w, https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/02-shutterstock_2300759637-350x233.jpg 350w, https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/02-shutterstock_2300759637-768x512.jpg 768w, https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/02-shutterstock_2300759637-50x33.jpg 50w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><strong>M\u00fasicos rentados.<\/strong> La plataforma contrata productoras de m\u00fasica gen\u00e9rica que cobran menos que los artistas, pero incentiva a sus curadores a incluirlas en las playlists.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Foto: Shutterstock<\/p>\n<\/div><\/div>\n\n\n\n<p>En una <a href=\"https:\/\/harpers.org\/archive\/2025\/01\/the-ghosts-in-the-machine-liz-pelly-spotify-musicians\/\">nota<\/a> anticipo de su libro <em>Mood machine<\/em>, de reciente publicaci\u00f3n, explica que para obtener las ansiadas ganancias, Spotify firm\u00f3 contratos con productoras de m\u00fasica gen\u00e9rica que la ofrecen para eventos, videos u otros usos del tipo a muy bajo costo. Spotify les ofrece un porcentaje menor al de otros artistas por cada escucha y a cambio potencia sus canciones incentivando a sus curadores a incluirlas en las playlists.<\/p>\n\n\n\n<p>El argumento interno de la empresa es que no importa demasiado que la m\u00fasica sea de baja calidad porque quienes escuchan esas playlists no est\u00e1n prestando atenci\u00f3n. Ni siquiera hace falta que la canci\u00f3n sea demasiado larga porque alcanza con 30 segundos para que cuente como una escucha. La contracara de eso es que se reduce a\u00fan m\u00e1s el dinero disponible para pagar a los m\u00fasicos.<\/p>\n\n\n\n<p>\u00bfPero qui\u00e9n las produce? Pelly entrevist\u00f3 a un m\u00fasico de jazz empleado por una productora a quien encargaban canciones gen\u00e9ricas grabadas una detr\u00e1s de otra en una sola toma. El m\u00fasico ced\u00eda los derechos a cambio de un monto fijo, sin tener claro para qu\u00e9 se usaba.<\/p>\n\n\n\n<p>La consigna era que se tratara de m\u00fasica digerible, corta, previsible y pasara desapercibida en playlists gen\u00e9ricas. Si muchos las saltean, se las retira&#8230; pero si pasa, pasa. Incluso hay quienes creen que ya ni siquiera es necesario contratar artistas, ya que esta m\u00fasica gen\u00e9rica puede ser f\u00e1cilmente hecha por IA Generativa.<\/p>\n\n\n\n<p>La empresa tiene una l\u00f3gica comercial impecable: simplemente busca insumos baratos para aumentar sus m\u00e1rgenes. Del otro lado quedan los m\u00fasicos que dependen de Spotify para difundir su arte, pero casi no generan ingresos por su trabajo y se ampl\u00eda una audiencia que se pierde la oportunidad de experimentar una escucha m\u00e1s enriquecedora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un libro cuenta c\u00f3mo Spotify prioriza m\u00fasica gen\u00e9rica barata y as\u00ed reduce el dinero disponible para los artistas. La plataforma se enriquece, pero los int\u00e9rpretes ven caer sus ingresos. <\/p>\n","protected":false},"author":2,"featured_media":147889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[90967],"edicion":[],"autor":[349],"class_list":["post-147876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sociedad","tag-destacada","autor-esteban-magnani","entry"],"acf":[],"volanta":"La cultura de las aplicaciones","related":null,"autores":[{"name":"Esteban Magnani","slug":"esteban-magnani","imagen":null,"desc":""}],"content-suscriptor":{"rendered":"<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Un libro cuenta c\u00f3mo Spotify prioriza m\u00fasica gen\u00e9rica barata y as\u00ed reduce el dinero disponible para los compositores. La plataforma se enriquece, pero los int\u00e9rpretes ven caer sus ingresos.<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:media-text {\"mediaId\":147889,\"mediaLink\":\"https:\/\/accion-test.1961.com.ar\/?attachment_id=147889\",\"mediaType\":\"image\",\"mediaWidth\":65} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:65% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/01-shutterstock_2503414925.jpg\" alt=\"\" class=\"wp-image-147889 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Contenido\u2026\",\"fontSize\":\"large\"} -->\n<p class=\"has-large-font-size\"><strong>\u00abMejor que la pirater\u00eda\u00bb.<\/strong> En 2008, Spotify se lanz\u00f3 como una alternativa contra el consumo masivo y sin control de m\u00fasica online para favorecer a los artistas. No cumpli\u00f3.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Foto: Shutterstock<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:paragraph -->\n<p>Los lectores con edad y memoria suficientes deben recordar a\u00fan a Napster, un programa lanzado en 1999 que permit\u00eda el intercambio de archivos entre pares o P2P, como se lo llama. Se usaba para compartir m\u00fasica, mayoritariamente, algo que encendi\u00f3 las alarmas de las grandes discogr\u00e1ficas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Apenas iniciado el milenio estas corporaciones iniciaron un juicio contra Napster. En 2001, un juez orden\u00f3 darlo de baja e impuso una multa millonaria a su creador. Fue una victoria p\u00edrrica: los usuarios se mudaron a otros programas similares como Kazaa, Audiogalaxy, Emule y otros que siguieron apareciendo. Todo indicaba que la \u00abpirater\u00eda\u00bb, como la llamaban las empresas, terminar\u00eda con el negocio de la m\u00fasica tal como se lo conoc\u00eda.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Porque, \u00bfc\u00f3mo lograr que alguien pague por lo que se consigue gratis?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En 2008 se lanz\u00f3 Spotify, que se promocionaba como \u00abMejor que la pirater\u00eda\u00bb. La plataforma ofrec\u00eda toda su m\u00fasica gratis, pero con publicidad o a cambio de un abono. Ese dinero, aseguraba la empresa, se distribu\u00eda proporcionalmente a las escuchas de cada canci\u00f3n. Las discogr\u00e1ficas desconfiaron, pero no contaban con demasiadas opciones, as\u00ed que accedieron a ofrecer sus cat\u00e1logos a trav\u00e9s de la nueva plataforma: la apuesta les permiti\u00f3 en 2010 ganar m\u00e1s dinero por el streaming que por la venta de CD, aunque con n\u00fameros totales muy inferiores a los de los a\u00f1os 90. Para seducir a las discogr\u00e1ficas, Spotify deb\u00eda entregarles cerca del 70% de su recaudaci\u00f3n, por lo que trabaj\u00f3 a p\u00e9rdida por a\u00f1os, algo frecuente en la econom\u00eda de plataformas; el objetivo de largo plazo es controlar el mercado e imponer las condiciones al resto de los actores.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En 2018 Spotify comenz\u00f3 a cotizar en bolsa, pero sigui\u00f3 dando p\u00e9rdidas. Sin embargo, la expectativa se manten\u00eda por el crecimiento en usuarios que pasaron de 160 millones a fines de 2017 a 650 millones en el tercer trimestre de 2024, cuando obtuvo 454 millones de euros en ingresos operativos sobre una facturaci\u00f3n total de 3.988 millones. Finalmente, luego de 16 a\u00f1os, hab\u00eda n\u00fameros concretos para mostrar. Pero, \u00bfa qu\u00e9 costo?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br><strong>El despegue<\/strong><br>Luego del \u00faltimo informe de ganancias, Spotify alcanz\u00f3 un valor burs\u00e1til de casi 100.000 millones de euros. Los miembros del consejo de la empresa vendieron acciones por cerca de <a href=\"https:\/\/nairametrics.com\/2024\/12\/27\/spotify-co-founders-reap-900-million-stock-payout-in-2024\/\">1.250 millones<\/a> en lo que va del a\u00f1o. El sueco Daniel Ek, su CEO y cofundador, finalmente entr\u00f3 al pante\u00f3n de los gur\u00faes de la econom\u00eda de plataformas; los medios comentan su \u00e9xito y fortuna personal de <a href=\"https:\/\/www.businessinsider.es\/economia\/spotify-wrapped-2024-solo-punta-iceberg-fortuna-daniel-ek-dueno-spotify-1427462\">5.000 millones de d\u00f3lares<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sin embargo, en la b\u00fasqueda de las ansiadas ganancias, Spotify ofrece cada vez menos a los artistas. El precio por vencer a la \u00abpirater\u00eda\u00bb implic\u00f3 una gigantesca devaluaci\u00f3n del precio de la m\u00fasica: la gente eligi\u00f3 pagar poco por un cat\u00e1logo pr\u00e1cticamente infinito y f\u00e1cilmente disponible, pero cada escucha vale cifras cercanas a las cent\u00e9simas de centavo. Lo poco que gana la mayor\u00eda de los m\u00fasicos contrasta con la creciente fortuna de Ek.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Al igual que con otras plataformas, en los \u00faltimos a\u00f1os surgieron <a href=\"https:\/\/www.theguardian.com\/music\/2022\/sep\/27\/theres-endless-choice-but-youre-not-listening-fans-quitting-spotify-to-save-their-love-of-music?s=09\">cr\u00edticas<\/a> acerca de c\u00f3mo las plataformas modifican la forma de \u00ab<a href=\"https:\/\/accion-test.1961.com.ar\/pais\/sociedad\/el-fin-de-la-experiencia\/\">consumir<\/a>\u00bb arte. Algunos nost\u00e1lgicos recuerdan los tiempos en que hab\u00eda que elegir un CD o ir a la casa de un amigo para escuchar un vinilo raro. Hasta el arte de tapa enriquec\u00eda la experiencia. Desde ese punto de vista la abundancia implica escuchas m\u00e1s superficiales de temas sueltos que dificultan llegar a la segunda o tercera capa de las canciones, donde se esconden placeres que requieren m\u00e1s esfuerzo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Pero yendo a lo concreto, hay una creciente desconfianza hacia el esfuerzo de la empresa por moldear a su audiencia y favorecer una escucha cada vez m\u00e1s pasiva, en la que ya no importa qu\u00e9 banda suena. All\u00ed se entra en el terreno del algoritmo que funciona como una caja negra en la que se embeben decisiones que resultan determinantes para la forma de circulaci\u00f3n de los contenidos. Tambi\u00e9n se utilizan playlists que generan millones de escuchas de una banda o la invisibilidad de otras; pero cada vez hay m\u00e1s evidencias de que las necesidades comerciales empobrecen la experiencia art\u00edstica.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br><strong>Los desconocidos de siempre<\/strong><br>Hace al menos siete u ocho a\u00f1os se habla de artistas fantasma en Spotify: as\u00ed se denomina a los desconocidos que comenzaron a poblar las listas creadas por curadores de la empresa bajo nombres como \u00abJazz tranquilo\u00bb o \u00abDeep focus\u00bb. All\u00ed aparec\u00edan canciones gen\u00e9ricas e indistinguibles de las dem\u00e1s, pero atribuidas a distintas bandas. Por ejemplo, un usuario se tom\u00f3 el trabajo de hacer una <a href=\"https:\/\/open.spotify.com\/playlist\/3wLm5nlYrHkbd29ilMRq89?si=e6f3299113e34bb9&amp;nd=1&amp;dlsi=d9798ff9d89d4ca6\">playlist<\/a> con canciones de jazz iguales o casi iguales, de una duraci\u00f3n de 53 segundos atribuidas a cientos (tal vez miles) de m\u00fasicos desconocidos como \u00abAiste\u00bb o \u00abDevil\u00bb que no resisten una b\u00fasqueda en la web, pero generan millones de escuchas. Los derechos de esos \u00abartistas\u00bb pertenecen a unas pocas productoras. Una de ellas, Epidemic, tambi\u00e9n pertenece a uno de los fondos que invirti\u00f3 en Spotify, una sinergia comercial perfecta.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La escritora y editora estadounidense Liz Pelly decidi\u00f3 encarar la trabajosa b\u00fasqueda de estos fantasmas sobre los que nadie ten\u00eda datos concretos. Luego de m\u00e1s de un a\u00f1o de entrevistas en Suecia, algunas con empleados o exempleados y m\u00fasicos pudo reconstruir qu\u00e9 estaba pasando.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:media-text {\"mediaId\":147894,\"mediaLink\":\"https:\/\/accion-test.1961.com.ar\/?attachment_id=147894\",\"mediaType\":\"image\",\"mediaWidth\":65} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:65% auto\"><figure class=\"wp-block-media-text__media\"><img src=\"https:\/\/accion-test.1961.com.ar\/wp-content\/uploads\/2025\/01\/02-shutterstock_2300759637.jpg\" alt=\"\" class=\"wp-image-147894 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Contenido\u2026\",\"fontSize\":\"large\"} -->\n<p class=\"has-large-font-size\"><strong>M\u00fasicos rentados.<\/strong> La plataforma contrata productoras de m\u00fasica gen\u00e9rica que cobran menos que los artistas, pero incentiva a sus curadores a incluirlas en las playlists.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Foto: Shutterstock<\/p>\n<!-- \/wp:paragraph --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:paragraph -->\n<p>En una <a href=\"https:\/\/harpers.org\/archive\/2025\/01\/the-ghosts-in-the-machine-liz-pelly-spotify-musicians\/\">nota<\/a> anticipo de su libro <em>Mood machine<\/em>, de reciente publicaci\u00f3n, explica que para obtener las ansiadas ganancias, Spotify firm\u00f3 contratos con productoras de m\u00fasica gen\u00e9rica que la ofrecen para eventos, videos u otros usos del tipo a muy bajo costo. Spotify les ofrece un porcentaje menor al de otros artistas por cada escucha y a cambio potencia sus canciones incentivando a sus curadores a incluirlas en las playlists.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>El argumento interno de la empresa es que no importa demasiado que la m\u00fasica sea de baja calidad porque quienes escuchan esas playlists no est\u00e1n prestando atenci\u00f3n. Ni siquiera hace falta que la canci\u00f3n sea demasiado larga porque alcanza con 30 segundos para que cuente como una escucha. La contracara de eso es que se reduce a\u00fan m\u00e1s el dinero disponible para pagar a los m\u00fasicos.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00bfPero qui\u00e9n las produce? Pelly entrevist\u00f3 a un m\u00fasico de jazz empleado por una productora a quien encargaban canciones gen\u00e9ricas grabadas una detr\u00e1s de otra en una sola toma. El m\u00fasico ced\u00eda los derechos a cambio de un monto fijo, sin tener claro para qu\u00e9 se usaba.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La consigna era que se tratara de m\u00fasica digerible, corta, previsible y pasara desapercibida en playlists gen\u00e9ricas. Si muchos las saltean, se las retira... pero si pasa, pasa. Incluso hay quienes creen que ya ni siquiera es necesario contratar artistas, ya que esta m\u00fasica gen\u00e9rica puede ser f\u00e1cilmente hecha por IA Generativa.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La empresa tiene una l\u00f3gica comercial impecable: simplemente busca insumos baratos para aumentar sus m\u00e1rgenes. 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/*!***************************************************************************************************************************************************************************************************************************************!*\
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/**
 * The following styles get applied both on the front of your site
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 * Replace them with your own styles or remove the file completely.
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.wp-block-create-block-accion-descarga {
  display: flex;
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  align-items: center;
}
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}
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.wp-block-create-block-accion-descarga .app-store img {
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}
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}

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<style id='accion-block-accion-podcasts-style-inline-css'>
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/**
 * The following styles get applied both on the front of your site
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.wp-block-accion-block-accion-podcasts .menu-item-podcast a {
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.wp-block-accion-block-accion-podcasts .widget-podcast {
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/**
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/**
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	<!-- Google Tag Manager (noscript) -->
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	    <style type="text/css">
        @keyframes beat {
    0% {
        transform: scale(1);
    }
    50% {
        transform: scale(1.2);
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    100% {
        transform: scale(1);
    }
}
.leer-mas-tarde-container {
    position: relative;
    margin: 0;
    padding: 10px;
}

/***********************
*
*   BOTONES DE ACCION
*
***********************/
.post-action-buttons-container {
    font-family: "accion_condensed", serif;
    display: flex;
    justify-content: flex-end;
    align-items: center;
    margin: 0 0 2em 0;
    padding: 0 0.5em;
    border-radius: 5px;
    width: 100%;

    .post-action-buttons {
        display: flex;
        justify-content: flex-start;
        align-items: center;
        margin: 0;
        padding: 0;
        width: fit-content;

        & img {
            cursor: pointer;
            width: 30px;
            height: 30px;
            transition: all 0.3s;
            margin-left: 0.3em;

            &:hover {
                transform: scale(1.1);
            }

        }
    }

    .sharing-buttons {
        display: flex;
        justify-content: flex-end;
        align-items: center;
        margin: 0;
        padding: 0;

        p {
            font-size: 0.8em;
            margin: 0;
            padding: 0;
            white-space: nowrap;
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        img {
            cursor: pointer;
            width: 30px;
            height: 30px;
            transition: all 0.3s;
            margin-left: 0.3em;

            &:hover {
                transform: scale(1.1);
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        }
    }
}

.leer-mas-tarde-actions {
    padding: 0;
    margin: 0;
    transition: all 0.3s;
}

.leer-mas-tarde-add-button, .leer-mas-tarde-remove-button {
    display: flex;
    justify-content: center;
    align-items: center;
    cursor: pointer;
    transition: all 0.3s;

    &:hover {
        transform: scale(1.1);
    }

    & img {
        width: 30px;
        height: 30px;
        margin: 0;
    }

}



/************************
*
*   NOTIFICACIONES
*
*************************/

#leer-mas-tarde-notification {
    font-family: "accion_condensed", serif;

    position: fixed;
    bottom: 20px;
    left: 20px;
    z-index: 9999;

    .notification {
        padding: 10px 20px;
        margin-bottom: 10px;
        border-radius: 5px;
        color: white;
        font-weight: bold;
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    .notification.success {
        background-color: #01cc00;
    }

    .notification.error {
        background-color: #fe0000;
    }
}

/************************
*
*   LISTA DE POSTS
*
*************************/
.leer-mas-tarde-lista-icon {
    cursor: pointer;
    position: fixed;
    bottom: 2em;
    padding: 0;
    right: 3em;
    z-index: 9999;
    width: 50px;
    height: 50px;
    border-radius: 50%;
    box-shadow: 0 0 5px rgba(0, 0, 0, 0.5);
    animation: beat 2s infinite;
    background-color: #fff;
    @media (max-width: 750px) {
        bottom: 0.5em;
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}
.leer-mas-tarde-lista {
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            height: 50%;
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    .leer-mas-tarde-lista-title {
        font-size: 1.5em;
        margin: 0 0 1em 0 !important;
        padding: 0;
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    .leer-mas-tarde-post-title {
        display: inline-flex;
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        align-items: center;
        max-width: calc(250px - 2em);
        overflow: hidden;
        white-space: nowrap;
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            justify-content: flex-start;
            align-items: center;
            white-space: break-spaces;
            & img {
                width: 25px;
                height: 25px;
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        }
    }
}
    </style>
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		 data-instance="1"
		 class="asl_w asl_m asl_m_1 asl_m_1_1">
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	<div class='proinput'>
        <form role="search" action='#' autocomplete="off"
			  aria-label="Search form">
			<input aria-label="Search input"
				   type='search' class='orig'
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			<input aria-label="Search autocomplete"
				   type='text'
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			<input type='submit' value="Start search" style='width:0; height: 0; visibility: hidden;'>
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	<div class='proloading'>

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</div>	</div>
	<div class='asl_data_container' style="display:none !important;">
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	 style="display:none !important;"
	 id="asl_init_id_1"
	 data-asl-id="1"
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					   aria-label="Exact matches only"
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					   name="asl_gen[]"  checked="checked"/>
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			<div class="asl_option_label">
				Search in title			</div>
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				<input type="checkbox" value="content"
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					   name="asl_gen[]"  checked="checked"/>
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			<div class="asl_option_label">
				Search in content			</div>
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		<div class="asl_option_inner hiddend">
			<input type="checkbox" value="excerpt"
				   aria-label="Search in excerpt"
				   name="asl_gen[]"  checked="checked"/>
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	<fieldset class="asl_sett_scroll">
		<legend style="display: none;">Post Type Selectors</legend>
					<div class="asl_option_inner hiddend">
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					   name="customset[]" checked="checked"/>
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</div></section>		</div>
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	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/mundo/brasil-y-una-agenda-de-equilibrios/">Brasil y una agenda de equilibrios</a></h2></header><!-- .entry-header -->

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		<p>El país liderará el bloque en 2025, anunció el ingreso de Indonesia y apuesta a ser un contrapeso entre las potencias. Avanzar como opción de poder a Occidente, el gran interrogante.</p>
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				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/multimedia/diego-schissi-la-potencia-del-tango/">Diego Schissi. «El tango tiene mucha potencia»</a></h2></header><!-- .entry-header -->

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	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/pais/voces/el-adn-mileista/">El ADN mileísta</a></h2></header><!-- .entry-header -->

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<article id="post-148541" class="post-148541 post type-post status-publish format-standard has-post-thumbnail hentry category-economia tag-destacada autor-daniel-victor-sosa entry">

	
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				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/pais/economia/barreras-levantadas/">Barreras levantadas</a></h2></header><!-- .entry-header -->

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		<p>A contramano de las tendencias recientes en decenas de países, Argentina se apresta a recibir una avalancha de productos foráneos, perjudicando a las industrias locales.</p>
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<article id="post-148448" class="post-148448 post type-post status-publish format-standard has-post-thumbnail hentry category-sociedad tag-destacada autor-luciana-rosende entry">

	
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				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/pais/sociedad/un-planeta-afiebrado/">Un planeta afiebrado</a></h2></header><!-- .entry-header -->

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		<p>La OMS advirtió que el calentamiento global representa una crisis de salud. Los desafíos ante una problemática que todavía no se combate de frente, aunque forma parte del presente. </p>
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<article id="post-148298" class="post-148298 post type-post status-publish format-standard has-post-thumbnail hentry category-cultura tag-destacada autor-juan-ignacio-babino entry">

	
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				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/cultura/belleza-y-dolor/">Belleza y dolor</a></h2></header><!-- .entry-header -->

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		<p>La reconocida fotógrafa viajó al Círculo Polar Ártico y contó los detalles de la intensa experiencia en un documental, un libro de imágenes y otro de diarios. Referente. Lestido es una de las figuras más destacadas de la fotografía contemporánea. Foto: Freddy Heer Largometraje documental. Fotografías. Diario de viaje. A su modo, la reconocida fotógrafa&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/cultura/belleza-y-dolor/">Continue reading <span class="screen-reader-text">Belleza y dolor</span></a></p>
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<article id="post-147876" class="post-147876 post type-post status-publish format-standard has-post-thumbnail hentry category-sociedad tag-destacada autor-esteban-magnani entry">

	
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				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/pais/sociedad/artistas-fantasma/">Artistas fantasma</a></h2></header><!-- .entry-header -->

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		<p>Un libro cuenta cómo Spotify prioriza música genérica barata y así reduce el dinero disponible para los artistas. La plataforma se enriquece, pero los intérpretes ven caer sus ingresos. </p>
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<article id="post-148533" class="post-148533 post type-post status-publish format-video hentry category-de-cerca tag-destacada post_format-post-format-video autor-sergio-arboleya entry">

	
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	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/cultura/de-cerca/el-tango-es-una-musica-inagotable/">«El tango es una música inagotable»</a></h2></header><!-- .entry-header -->

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<article id="post-148739" class="post-148739 post type-post status-publish format-standard hentry category-humor tag-destacada tag-humor autor-rudy entry">

	
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	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/humor/vacaciones-3/">¿Vacaciones?</a></h2></header><!-- .entry-header -->

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		<p>Llegaste al límite de lectura libre de notas. Entrá en Acción. Por 420 pesos accedé a 35 artículos exclusivos que podés seleccionar entre las miles de notas gráficas y audiovisuales de nuestro archivo  y las que diariamente publicamos para informarte sobre lo que ocurre en el país y en el mundo desde una perspectiva cooperativa.&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/humor/vacaciones-3/">Continue reading <span class="screen-reader-text">¿Vacaciones?</span></a></p>
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<header class="entry-header excerpt-entry-header">
	
		
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				<a class="post-thumbnail-inner alignwide" href="https://accion-test.1961.com.ar/pais/archivo/territorio-solidario/" aria-hidden="true" tabindex="-1">
					<img width="1568" height="1401" src="https://accion-test.1961.com.ar/wp-content/uploads/2024/12/archivohome27-12-24_1-scaled-e1735334122104-1568x1401.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://accion-test.1961.com.ar/wp-content/uploads/2024/12/archivohome27-12-24_1-scaled-e1735334122104-1568x1401.jpg 1568w, https://accion-test.1961.com.ar/wp-content/uploads/2024/12/archivohome27-12-24_1-scaled-e1735334122104-350x313.jpg 350w, https://accion-test.1961.com.ar/wp-content/uploads/2024/12/archivohome27-12-24_1-scaled-e1735334122104-1024x915.jpg 1024w, https://accion-test.1961.com.ar/wp-content/uploads/2024/12/archivohome27-12-24_1-scaled-e1735334122104-768x686.jpg 768w, https://accion-test.1961.com.ar/wp-content/uploads/2024/12/archivohome27-12-24_1-scaled-e1735334122104-50x45.jpg 50w, https://accion-test.1961.com.ar/wp-content/uploads/2024/12/archivohome27-12-24_1-scaled-e1735334122104-1600x1430.jpg 1600w, https://accion-test.1961.com.ar/wp-content/uploads/2024/12/archivohome27-12-24_1-scaled-e1735334122104-1536x1372.jpg 1536w, https://accion-test.1961.com.ar/wp-content/uploads/2024/12/archivohome27-12-24_1-scaled-e1735334122104.jpg 1709w" sizes="auto, (max-width: 1568px) 100vw, 1568px" style="width:100%;height:89.35%;max-width:1709px;" />				</a>
							</figure><!-- .post-thumbnail -->

				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/pais/archivo/territorio-solidario/">Territorio solidario</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>Desde las 4.198 entidades registradas en 1984 hasta las más de 19.000 actuales, la cartografía cooperativa refleja su papel clave en el desarrollo social y económico del país. El mapa del cooperativismo en Argentina revelaba hace cuatro décadas, el «claro y definido lugar» que ocupaban las cooperativas en el espectro socioeconómico del país.&nbsp; Para fines&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/pais/archivo/territorio-solidario/">Continue reading <span class="screen-reader-text">Territorio solidario</span></a></p>
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	</article><!-- #post-${ID} -->

<article id="post-148769" class="post-148769 post type-post status-publish format-standard has-post-thumbnail hentry category-sociedad tag-destacada autor-maria-soledad-iparraguirre entry">

	
<header class="entry-header excerpt-entry-header">
	
		
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				<a class="post-thumbnail-inner alignwide" href="https://accion-test.1961.com.ar/pais/sociedad/el-fuego-que-no-para/" aria-hidden="true" tabindex="-1">
					<img width="1000" height="563" src="https://accion-test.1961.com.ar/wp-content/uploads/2025/01/01-1735738013250101505.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://accion-test.1961.com.ar/wp-content/uploads/2025/01/01-1735738013250101505.jpg 1000w, https://accion-test.1961.com.ar/wp-content/uploads/2025/01/01-1735738013250101505-350x197.jpg 350w, https://accion-test.1961.com.ar/wp-content/uploads/2025/01/01-1735738013250101505-768x432.jpg 768w, https://accion-test.1961.com.ar/wp-content/uploads/2025/01/01-1735738013250101505-50x28.jpg 50w" sizes="auto, (max-width: 1000px) 100vw, 1000px" style="width:100%;height:56.3%;max-width:1000px;" />				</a>
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				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/pais/sociedad/el-fuego-que-no-para/">El fuego que no para</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>El año empezó con incendios forestales en un contexto de alta precarización para los brigadistas. El Gobierno traspasa competencias a Seguridad desconociendo la relevancia del problema. </p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148117" class="post-148117 post type-post status-publish format-standard hentry category-mundo tag-destacada autor-telma-luzzani entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/mundo/francia-y-un-modelo-que-agoniza/">Francia y un modelo que agoniza</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>La decadencia del país se expresa en la inestabilidad política y económica, y en la rebelión de algunas de sus excolonias en África. Pese a eso, el presidente Macron busca retener el poder a como dé lugar.</p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-145041" class="post-145041 post type-post status-publish format-video has-post-thumbnail hentry category-multimedia post_format-post-format-video sticky entry">

	
<header class="entry-header excerpt-entry-header">
	
		
			<figure class="post-thumbnail">
				<a class="post-thumbnail-inner alignwide" href="https://accion-test.1961.com.ar/multimedia/gustavo-ferreyra-uno-escribe-por-pasion-e-impulso/" aria-hidden="true" tabindex="-1">
					<img width="1568" height="3070" src="https://accion-test.1961.com.ar/wp-content/uploads/2024/11/Gustavo-Ferreyra-1568x3070.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://accion-test.1961.com.ar/wp-content/uploads/2024/11/Gustavo-Ferreyra-1568x3070.jpg 1568w, https://accion-test.1961.com.ar/wp-content/uploads/2024/11/Gustavo-Ferreyra-179x350.jpg 179w, https://accion-test.1961.com.ar/wp-content/uploads/2024/11/Gustavo-Ferreyra-523x1024.jpg 523w, https://accion-test.1961.com.ar/wp-content/uploads/2024/11/Gustavo-Ferreyra-768x1504.jpg 768w, https://accion-test.1961.com.ar/wp-content/uploads/2024/11/Gustavo-Ferreyra-50x98.jpg 50w, https://accion-test.1961.com.ar/wp-content/uploads/2024/11/Gustavo-Ferreyra-1600x3133.jpg 1600w, https://accion-test.1961.com.ar/wp-content/uploads/2024/11/Gustavo-Ferreyra-784x1536.jpg 784w, https://accion-test.1961.com.ar/wp-content/uploads/2024/11/Gustavo-Ferreyra-1046x2048.jpg 1046w, https://accion-test.1961.com.ar/wp-content/uploads/2024/11/Gustavo-Ferreyra-scaled.jpg 1307w" sizes="auto, (max-width: 1568px) 100vw, 1568px" style="width:100%;height:195.87%;max-width:1307px;" />				</a>
									<figcaption class="wp-caption-text">???????????</figcaption>
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				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/multimedia/gustavo-ferreyra-uno-escribe-por-pasion-e-impulso/">Gustavo Ferreyra. «Uno escribe por pasión e impulso»</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<div class="hidden modal" id="video-145041"><div class="video-container">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Gustavo Ferreyra. «Uno escribe por pasión e impulso»" width="750" height="422" src="https://www.youtube.com/embed/4wFsnlJlHGs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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</div></div>	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-146146" class="post-146146 post type-post status-publish format-standard has-post-thumbnail hentry category-cultura tag-destacada edicion-92081 autor-hernan-carbonel entry">

	
<header class="entry-header excerpt-entry-header">
	
		
			<figure class="post-thumbnail">
				<a class="post-thumbnail-inner alignwide" href="https://accion-test.1961.com.ar/cultura/clases-magistrales/" aria-hidden="true" tabindex="-1">
					<img width="1000" height="562" src="https://accion-test.1961.com.ar/wp-content/uploads/2024/12/01-Captura-de-pantalla-2024-12-10-161638.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://accion-test.1961.com.ar/wp-content/uploads/2024/12/01-Captura-de-pantalla-2024-12-10-161638.jpg 1000w, https://accion-test.1961.com.ar/wp-content/uploads/2024/12/01-Captura-de-pantalla-2024-12-10-161638-350x197.jpg 350w, https://accion-test.1961.com.ar/wp-content/uploads/2024/12/01-Captura-de-pantalla-2024-12-10-161638-768x432.jpg 768w, https://accion-test.1961.com.ar/wp-content/uploads/2024/12/01-Captura-de-pantalla-2024-12-10-161638-50x28.jpg 50w" sizes="auto, (max-width: 1000px) 100vw, 1000px" style="width:100%;height:56.2%;max-width:1000px;" />				</a>
							</figure><!-- .post-thumbnail -->

				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/cultura/clases-magistrales/">Clases magistrales</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>El ciclo que el crítico y escritor dedicó al autor de «Ficciones» y «El Aleph» en la TV Pública ahora tiene su versión en formato libro: una memorable lección de literatura.</p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-147793" class="post-147793 post type-post status-publish format-standard hentry category-mundo tag-destacada autor-manuel-alfieri entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/mundo/latinoamerica-elige/">Latinoamérica elige</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>Este año habrá elecciones en Ecuador, Bolivia, Argentina, Chile y Honduras marcadas por la fuerte disputa regional entre el progresismo y la derecha. Panorama político, país por país.</p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148814" class="post-148814 post type-post status-publish format-standard has-post-thumbnail hentry category-politica tag-destacada autor-lucia-aisicoff entry">

	
<header class="entry-header excerpt-entry-header">
	
		
			<figure class="post-thumbnail">
				<a class="post-thumbnail-inner alignwide" href="https://accion-test.1961.com.ar/pais/politica/enemigos-intimos/" aria-hidden="true" tabindex="-1">
					<img width="1000" height="499" src="https://accion-test.1961.com.ar/wp-content/uploads/2025/01/HOME-1733669407241208519.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://accion-test.1961.com.ar/wp-content/uploads/2025/01/HOME-1733669407241208519.jpg 1000w, https://accion-test.1961.com.ar/wp-content/uploads/2025/01/HOME-1733669407241208519-350x175.jpg 350w, https://accion-test.1961.com.ar/wp-content/uploads/2025/01/HOME-1733669407241208519-768x383.jpg 768w, https://accion-test.1961.com.ar/wp-content/uploads/2025/01/HOME-1733669407241208519-50x25.jpg 50w" sizes="auto, (max-width: 1000px) 100vw, 1000px" style="width:100%;height:49.9%;max-width:1000px;" />				</a>
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				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/pais/politica/enemigos-intimos/">Enemigos íntimos</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>Macri y Milei se muestran dispuestos a negociar, aunque en realidad miden fuerzas. La mesa chica libertaria busca terminar de sepultar al PRO, mientras el expresidente amaga con una candidatura. </p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148718" class="post-148718 post type-post status-publish format-standard hentry category-deportes tag-destacada autor-roberto-parrotino entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/deportes/el-elegido-de-messi/">El elegido de Messi</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>Hijo de inmigrantes, a los 17 años el campeón de la Euro 2024 brilla en el Barcelona y se proyecta como la nueva estrella del fútbol global. «Me quedo con él», dijo el argentino.</p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148894" class="post-148894 post type-post status-publish format-standard hentry category-las-ultimas entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/las-ultimas/fallecio-la-actriz-alejandra-darin/">Falleció la actriz Alejandra Darín</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>La Asociación Argentina de Actores dio a conocer en el día de hoy el fallecimiento de su presidenta, la actriz Alejandra Darin. Con una trayectoria de cinco décadas en cine, teatro y televisión, Darin tuvo además un notable trabajo en defensa de los derechos de los artistas. Fue también una figura recurrente en la cartelera&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/las-ultimas/fallecio-la-actriz-alejandra-darin/">Continue reading <span class="screen-reader-text">Falleció la actriz Alejandra Darín</span></a></p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148885" class="post-148885 post type-post status-publish format-standard hentry category-las-ultimas entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/las-ultimas/ordenan-preservar-los-sitios-de-memoria/">Ordenan preservar los sitios de memoria</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>Los sitios de memoria deberán permanecer abiertos y en funcionamiento. Así lo resolvió el juez federal Ariel Lijo ante una presentación que hizo la legisladora porteña Victoria Montenegro, quien le advirtió que la ola de despidos que viene ejecutando el gobierno nacional en la Secretaría de Derechos Humanos de la Nación pone en serio peligro&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/las-ultimas/ordenan-preservar-los-sitios-de-memoria/">Continue reading <span class="screen-reader-text">Ordenan preservar los sitios de memoria</span></a></p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148883" class="post-148883 post type-post status-publish format-standard hentry category-las-ultimas entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/las-ultimas/se-dilata-la-extradicion-de-kueider/">Se dilata la extradición de Kueider</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>El juez de garantías paraguayo, Rolando Duarte, envió un oficio a través de la Dirección de Cooperación y Asistencia Judicial Internacional de la Corte Suprema de ese país a fin de que amplíe y complemente la solicitud de extradición realizada por la jueza federal Sandra Arroyo Salgado. De esta manera, se demorará la posibilidad de&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/las-ultimas/se-dilata-la-extradicion-de-kueider/">Continue reading <span class="screen-reader-text">Se dilata la extradición de Kueider</span></a></p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148881" class="post-148881 post type-post status-publish format-standard hentry category-las-ultimas entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/las-ultimas/fallo-antimotosierra-para-trabajadores-de-la-ex-afip/">Fallo antimotosierra para trabajadores de la ex-Afip</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>La Justicia Nacional del Trabajo dispuso una medida cautelar que ordena al Gobierno Nacional y a la Agencia de Recaudación y Control Aduanero –ARCA (exAFIP) que se «abstengan» de adoptar cualquier medida que afecte la estabilidad laboral de los empleados y funcionarios del organismo recaudador. Así lo dispuso, por mayoría, la Sala de Feria del&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/las-ultimas/fallo-antimotosierra-para-trabajadores-de-la-ex-afip/">Continue reading <span class="screen-reader-text">Fallo antimotosierra para trabajadores de la ex-Afip</span></a></p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148879" class="post-148879 post type-post status-publish format-standard hentry category-las-ultimas entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/las-ultimas/yerbateros-amenazan-con-regalar-cosecha/">Yerbateros amenazan con regalar cosecha</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>Tras un 2024 complejo, que marcó un menor flujo de ventas en el mercado interno, compensado por un mejor desempeño de las exportaciones, los productores yerbateros advierten que, tal como ocurrió en la época de Carlos Menem, podrían regalar parte de la cosecha. De acuerdo con los últimos datos publicados por el Instituto Nacional de&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/las-ultimas/yerbateros-amenazan-con-regalar-cosecha/">Continue reading <span class="screen-reader-text">Yerbateros amenazan con regalar cosecha</span></a></p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148877" class="post-148877 post type-post status-publish format-standard hentry category-las-ultimas entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/las-ultimas/brasil-advierte-por-el-lejano-oeste-digital/">Brasil advierte por el «Lejano Oeste digital»</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>Meta informó este martes a Brasil que «por el momento» no cerrará su programa de verificación de datos fuera de Estados Unidos. Brasil había dado el viernes al gigante tecnológico 72 horas para explicar sus nuevas políticas, luego de que el fundador y director de la empresa Mark Zuckerberg anunció el cierre de su programa&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/las-ultimas/brasil-advierte-por-el-lejano-oeste-digital/">Continue reading <span class="screen-reader-text">Brasil advierte por el «Lejano Oeste digital»</span></a></p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148875" class="post-148875 post type-post status-publish format-standard hentry category-las-ultimas entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/las-ultimas/premios-nobel-contra-el-hambre/">Premios Nobel contra el hambre</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>Más de 150 ganadores de los Premios Nobel o del Premio Mundial de Alimentación (Food Prize) afirman que se necesitan inversiones en toda la cadena de valor de los alimentos y un gran esfuerzo en investigación para evitar una hambruna global a mediados de siglo. «No estamos en condiciones de satisfacer las necesidades alimentarias futuras.&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/las-ultimas/premios-nobel-contra-el-hambre/">Continue reading <span class="screen-reader-text">Premios Nobel contra el hambre</span></a></p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148873" class="post-148873 post type-post status-publish format-standard hentry category-las-ultimas entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/las-ultimas/medicos-argentinos-avalados-para-ejercer-en-el-mundo/">Médicos argentinos, avalados para ejercer en el mundo</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>La Federación Mundial de Educación Médica (WFME, por sus siglas en inglés) otorgó un «Estatus de Reconocimiento» a la Comisión Nacional de Evaluación y Acreditación Universitaria (CONEAU) como agencia acreditadora de programas de Medicina. De esta manera, los médicos argentinos tienen garantizada la validez de su título en todo el mundo. El «Estatus de Reconocimiento»&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/las-ultimas/medicos-argentinos-avalados-para-ejercer-en-el-mundo/">Continue reading <span class="screen-reader-text">Médicos argentinos, avalados para ejercer en el mundo</span></a></p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148871" class="post-148871 post type-post status-publish format-standard hentry category-las-ultimas entry">

	
<header class="entry-header excerpt-entry-header">
	<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/las-ultimas/futbolista-detenido-por-apuestas-ilegales/">Futbolista detenido por apuestas ilegales</a></h2></header><!-- .entry-header -->

	<div class="entry-content">
		<p>Kike Salas, futbolista profesional del Sevilla, fue detenido por estar implicado en apuestas ilegales y, aunque fue liberado a las pocas horas, seguirá siendo investigado y formará parte de la causa. Los investigadores sospechan que amigos y familiares del futbolista habrían participado en unas 30 apuestas amañadas en seis casas de apuestas diferentes y habrían&hellip; <a class="more-link" href="https://accion-test.1961.com.ar/las-ultimas/futbolista-detenido-por-apuestas-ilegales/">Continue reading <span class="screen-reader-text">Futbolista detenido por apuestas ilegales</span></a></p>
	</div><!-- .entry-content -->

	</article><!-- #post-${ID} -->

<article id="post-148392" class="post-148392 post type-post status-publish format-standard has-post-thumbnail hentry category-sociedad tag-destacada autor-marina-garber entry">

	
<header class="entry-header excerpt-entry-header">
	
		
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				<h2 class="excerpt-title"><a href="https://accion-test.1961.com.ar/pais/sociedad/la-crueldad-de-las-ciudades/">La crueldad de las ciudades</a></h2></header><!-- .entry-header -->

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